Arken Zoo’s profitable pivot to first-party data
WINNER IAB MIXX AWARDS BEST SERACH INNOVATION 2024
Arken Zoo, a leading eCommerce player in the pet care industry, faced the challenge of optimizing their digital marketing strategy in preparation for a cookieless future. The primary objective was to shift from third-party cookies to first-party data to better understand customer behaviour on their website.
Wavemaker Sweden, in collaboration with Acceleration launched "Purr-fect Profits", campaign, aimed at understanding customer behavior on their website and leveraging these insights to enhance their search strategy. The campaign leveraged first-party data and machine learning models to identify valuable website actions and target campaigns effectively, resulting in a significant increase in revenue without additional budget.
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