This Case Study is currently unpublished and is only visible to admins/editors and not the global organization.
If you wish to publish it, click on edit, and set its status to published.
Increasing sales with 1st-party data search optimization
WINNER IAB MIXX AWARDS BEST SERACH INNOVATION 2024
Wavemaker
Sweden, in collaboration with Acceleration and Arken Zoo (pet food), launched a
groundbreaking campaign to optimize their digital marketing strategy for a
cookieless future. The campaign, "Purr-fect Profits", was aimed at
understanding customer behavior on their website and leveraging these insights
to enhance their search strategy. The campaign leveraged first-party data and machine
learning models to identify valuable website actions and target campaigns
effectively, resulting in a significant increase in revenue without additional
budget.
Contact: [email protected]
Related Case Studies
A multi-territory TikTok campaign to promote NIVEA Soft
TikTok campaign boosts awareness of NIVEA Q10
Simplifying attention optimization with Copilot upload external data