Custom algorithm lifts Colgate-Palmolive conversions by 49%
Partnering with Wavemaker and Google, GroupM Nexus set up a dynamic creative optimization (DCO) and developed a custom bidding script for Colgate. Along with e-tailer-specific custom bidding scripts, the team also retargeted engaged users based on their interests to improve media buying efficiency.
Related Case Studies
Pmax drives quality traffic to pet food site & lowers CPA
I.D.C. Holding campaign captures audience attention with support from AI and Adelaide